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How to turn off Alexa+ and go back to the original Alexa (2026)
Amazon upgraded Prime members to Alexa+ automatically. Here’s how to switch back, what you lose, and how to fix the routines it broke.
Our pick: Say “Alexa, disable Alexa Plus” and repeat until it confirms
If Alexa+ arrived on your Echo uninvited and broke your routines, you can turn it off. Here’s how to disable Alexa+ and return to the original Alexa, by voice or in the Alexa app, plus what you give up and how to fix the most common problems if you keep it.
Turn off Alexa+ by voice
- Say “Alexa, disable Alexa Plus,” or “Alexa, end Early Access.”
- If Alexa responds with reasons to stay, repeat the request. It can take a few tries.
- Once confirmed, every Echo device on your Amazon account reverts to the original Alexa.
Turn off Alexa+ in the Alexa app
- Open the Alexa app and tap the Ask Alexa box.
- Type that you want to end Alexa Plus.
- Answer Yes when asked to confirm.
- Check your email for the downgrade confirmation. It includes a link to re-enable Alexa+ later.
Why people are turning Alexa+ off
Searches for “how to turn off Alexa Plus” are up 86% year over year, while interest in Alexa+ itself has fallen sharply since its late-2025 peak. Owners most often report routines behaving differently, such as “lights off” also switching a plug, timers ringing in the wrong room, and slower responses. Others like Alexa+’s conversational answers and smarter shopping lists. It’s worth trying for a week before you downgrade.
If you keep Alexa+: fix broken routines
- Rename devices and groups so each name is unique, so “lights” no longer matches a plug.
- Rebuild critical routines in the Alexa app rather than by voice, and set them to run on a specific device.
- Assign each Echo to the right room so timers and announcements play where you are.
- Move must-work automations (locks, alarms) to a local hub like Home Assistant or a Matter controller.
Alexa+ cost
Alexa+ is free with Prime and $19.99/month without it. Non-Prime users who don’t subscribe stay on the original Alexa.
Questions we get
Can you turn off Alexa+?
Yes, after the upgrade completes. Say “Alexa, disable Alexa Plus” (or “end Early Access”), or type the request into Ask Alexa in the Alexa app and confirm. Amazon emails a confirmation, and all Echo devices on the account revert.
Is Alexa+ free?
Alexa+ is included with Amazon Prime. Without Prime it costs $19.99 per month.
Why did Alexa+ install itself?
Amazon rolled Alexa+ out to all US users in February 2026 and upgraded many Prime members’ Echo devices automatically. You can only downgrade after the upgrade finishes.
Will original Alexa go away?
Amazon hasn’t given an end date, but expect original Alexa to be phased out eventually. Treat downgrading as temporary, and plan routines that work under Alexa+, or move critical automations to a local hub like Home Assistant.
Does turning off Alexa+ remove ads?
It removes the extra Alexa+ prompts, but original Alexa still shows some ads and suggestions.